Thanks, Richmond. Interesting article.
"The conference also saw the announcement of a new collaboration between Argentum and U.S. News.“Together, the organizations will combine research, consumer insights and storytelling to better reflect the experiences of residents, families and caregivers across the country,” according to a press release from the consumer media brand, which said the arrangement would aim to “elevate quality standards and improve transparency across the senior living continuum.” As part of the agreement, the two organizations will work together to establish and promote standardized resident engagement measures. Additionally, U.S. News will participate in Argentum’s quality efforts and working groups and collaborate on consumer research efforts. U.S. News also will help Argentum reach consumers through the association’s “I Love Senior Living” campaign, sharing data and insights to educate Americans about senior living."
While it would be nice to actually have quality standards for communities to comply with and also use for comparison, as well as transparency, I will believe it when I see it, when it goes beyond marketing and being in the news.