In my personal decisions about giving money, I focus on causes I feel connected to in some way. Perhaps I also do volunteer work, or I admire the people who work for the charity. I avoid causes that make shrill appeals, or seem too transactional. I think the goal should be relationship, not just extracting money from prospective donors. For more about this, read my Blog.
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Richmond Shreve
NaCCRA Board Member
Forum Moderator